Creative Concepts, Treatments, & Visual References
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Adidas (China)

Thanks for thinking of me for this one.  I would love to do it.  This is Unstoppable Girl Power 2.0.  Let’s take sisterhood to the next level.  I’ll do this in three ways: more playful competitiveness, exciting athleticism, and camaraderie to the sisterhood.  Your script is great.  The moments are really beautiful.  These visuals should feel fun and real with a sophistication and elegance that’s never fake or set up.  It is alive, colorful, emotional, and authentic.  I’ll make it exciting! The girls are bonding in visuals that are epically strong and empowering.

 

The Script

This is an adventure so let’s make it feel like one.  The mission: to give these moments an edgy playfulness.  It will be competitive and powerful, but also lighthearted.  When you’re training with your sisters there’s nothing you can’t do.  The energy is high.  There are no obstacles.  You feel invincible.  You train harder.  You become unstoppable.  You are all in.

 

Hebe and her friends are stronger, faster and more dedicated than those around them.  Nothing is going to stop them.  The circumstances they’re up against need to feel formidable.  There’s always a barrier that tries to prevent these girls from having fun but they’re determined to overcome every challenge!  Each is a barrier and a chapter in their journey when you think the fun will end, Hebe is able to resolve the situation and with her resiliency, she's able to turn the setting around and finds a solution to continue. Raindrops shatter against concrete.  In macro shots rain falls down the edge of buildings and splashes down against concrete and pavement.  The camera is close-up on a raindrop.  We’re right in the middle of the water and from this unique perspective we splash onto Hebe as the raindrops splatter against her face.

 

The camera pulls out into a wide shot.  Hebe wears a brightly colored Adidas windbreaker.  She’s running in the rain.  We feel the intensity of her speed.  Rain streaks alongside her, across the back of her hair and against her Adidas shoes.  From low angle shots the Boost shoes splash into puddles.  The water ricochets against the shoes, pelting against them as Hebe runs faster and faster.  Slow motion shots of the rain against the Boost shoes makes the rain feel like an intensely formidable opponent.  But nothing is going to stop Hebe and her girls. 

 

Hebe pulls up her hoodie.  The camera zooms into the intense look in her eyes.  And then I think Hebe should be the one to untie her ponytail first.  She’s the ringleader so let’s make her the one who starts all the fun.  Hebe flicks her hair over her shoulder and then playfully splashes one of her friends.  The camera zooms forward as though we’re in the perspective of the raindrop as it races toward Hebe’s friend.  The camera is in the middle of the raindrop when it smashes against the friend’s face.  It’s on! The playful competition has begun.

 

The playful competition looks like this:

Raindrops shatter in slow motion against the Adidas shoes.

 

Water drops from puddles fly up around Hebe. 

 

Close-up shots on the shoes intercut with close-up shots on the girls’ expressions – their laughter, wet hair hitting against their face, a quick dance move as they crisscross the city streets. 

 

These moments in the rain will also be beautiful and elegant.  These are the kind of details I’ll capture:

 

The intense look in Hebe’s eye seen through the perspective of a raindrop.

 

Wet hair whipping against the camera lens as she runs.

 

Slow motion shots of the girls caught mid laughter.